ALLENTOWN, Pa. — The Lehigh Valley IronPigs baseball team will put out some sweet new uniforms featuring Just Born's legendary local confectionary Peeps, the team announced Wednesday.
The move will smash up the titanic institutions into a veritable s’more of IronPeeps.
It appears the ‘Pigs, the Lehigh Valley's minor league team, are exploring their sugary side this year, tapping the well-known candy maker to join forces and create a savory and sweet promotion jam-packed with cuteness.
Combining “two of the most beloved brands in the Lehigh Valley,” the team-up will produce a new merchandise line “sure to titillate the taste buds of baseball fans and marshmallow aficionados alike,” the IronPigs said in a release.
That will include jerseys, T-shirts and more featuring the new and fictitious team name IronPeeps.
Special ballcaps will feature the classic ‘Pigs name, but in the Peeps-themed font.
'Sweetest promotion yet'
Unfortunately, the boys won’t be wearing the uniforms during playtime, but that won’t stop a plethora of fans from showing off their passion for Peeps.
The entire line of merchandise can be seen and bought on the IronPigs website, as well as the Clubhouse Store at Coca-Cola Park.
Merchandise also will be available at the IronPigs “Salute to Peeps” Night on Aug. 24.
“This might be our sweetest promotion yet. It’s an honor to place our two fun and well-recognized brands together to celebrate PEEPS!”IronPigs General Manager Kurt Landes
Part of all Peeps and ‘Pigs merchandise sales will go to the non-profit IronPigs Charities to help provide educational and recreational opportunities to Lehigh Valley youth of all abilities.
“This might be our sweetest promotion yet,” IronPigs General Manager Kurt Landes said. “It’s an honor to place our two fun and well-recognized brands together to celebrate Peeps!”
Peeps Brand Manager Caitlin Servian concurred, stating the brand is “incredibly excited to ham it up with the IronPigs on August 24.”
“This sweet collaboration is a perfect blend of our beloved Marshmallow candies and the exciting world of baseball, and we can't wait for fans to enjoy the unique Peeps x 'Pigs experience!" Servian said in a statement.
A sweet 'n' savory game
The “Peeps x ‘Pigs” collaboration highlights the “Salute to Peeps Night,” which will be filled with “Peepsonality,” according to the IronPigs release.
Promotions and activities will include special appearances by the Peepsmobile and the Chick mascot.
And yes, you knew this was coming, but here it is: during “Salute to Peeps Night,” the IronPigs will feature a Peeps-inspired menu item, which is yet to be determined.
Fans will be able to offer up own suggestions for the item until Aug. 14, with representatives from the ‘Pigs and Peeps organizations selecting the winner.
Fans can enter the competition by emailing info@ironpigsbaseball.com.
The winning entry will be selected based on creativity, the item’s inclusion of Peeps marshmallow and its ability to be served to up to 10,000 fans attending the Aug. 24 game.
Tickets for the Peeps x ‘Pigs game are available at ironpigsbaseball.com or by calling the ticket office at 610-841-PIGS (7447).
The IronPigs also will have a fireworks display at the conclusion of the Aug. 24 game.
