BETHLEHEM, Pa. — Dan Moyer was talking romance — attractive, curve-hugging, engine-revving, four-wheeled romance.
Moyer, executive director of the Greater Lehigh Valley Auto Dealers Association, pulled back the curtain Tuesday morning for a peek at the 26th annual Lehigh Valley Auto Show, set for March 20-23 at Lehigh University.
Inside the Stabler Athletic and Convocation Center, Moyer discussed automotive love while standing near a variety of 10 vehicles lined up at attention.
"Yes, there’s a romance about a new car. You can make a decision as to which car is exactly for you.”Dan Moyer, executive director, Greater Lehigh Valley Auto Dealers
“What’s amazing about the auto show is you can walk through and see just about every vehicle that is manufactured today,” Moyer said.
“You get the opportunity to sit in it, touch it, smell it and maybe dream about owning it one day. Yes, there’s a romance about a new car. You can make a decision as to which car is exactly for you.”
Show dates and times will be a Gala Preview Night at 5:30 p.m. March 19; 10 a.m.-8 p.m. March 20-22; and 10 a.m. –5 p.m. March 23.
Tickets, at $10 for adults and $8 for seniors and students, are valid for any single day (Thursday–Sunday) and available on the auto show website or at the door. Parking is free.
'Ignite your imagination'
The brands will be as familiar to car enthusiasts as Santa Claus and the Easter Bunny: Porsche, Mercedes-Benz, Cadillac, Chevrolet, Subaru, Mitsubishi, Jeep, Tesla.
There also will be less recognizable brands, such as the INEOS Grenadier all-terrain, 4-by-4 from Great Britain.
The auto show will feature more than 400 vehicles on display at three contiguous venues on the Lehigh campus: luxury vehicles at Stabler Center, domestic vehicles at Rauch Fieldhouse and imported vehicles under a 300-by-200-foot steel tent.
In all, the auto show will cover 140,000 square feet of cutting-edge automotive technology, including new vehicles, classic vehicles, custom and tuner vehicles, crossover vehicles, hybrid and full-electric models and trucks.
The auto show will offer a first look at new car models, and include special events, celebrity appearances and exciting new features for this year's show, themed “Ignite Your Imagination.”
The auto show will kick off with a preview gala on Wednesday, March 19. Proceeds will benefit Good Shepherd Rehabilitation Network Hospital Pediatric Unit.
'Validates all the hard work'
Good Shepherd was chosen from among 19 applications submitted by Greater Lehigh Valley organizations.
“Learning we are the beneficiary of the auto show gala event really validates what we do at Good Shepherd,” Good Shepherd Chief Executive Officer Michael Spigel said.
“It validates all the hard work of our clinical teams who work with kids and families really going through some tough, and often catastrophic, events. We’re very thankful.”
Other attractions at the auto show event will include:
- Singer-Songwriter Kendal Conrad performing the National Anthem at the 2025 Preview Gala
- Expanded electric and hybrid vehicle showcases, highlighting the latest advancements in automotive sustainability
- Shiftn2Gear Tuner Show, featuring an incredible lineup of custom-tuned and modified cars
- Daily tasting events, at which attendees can enjoy local libations while exploring the show
- Marketplace Marvel, a shopping experience featuring local businesses and one-of-a-kind finds
Go to the show's recently updated website for more details.
