BETHLEHEM, Pa. — Move over Peeps. There's a new favorite Easter candy in town.
Jelly Beans have claimed the No. 1 spot for America’s favorite Easter candy, according to a news release from Pattern, which works to scale e-commerce businesses.
In past years, Peeps held the title.
“We’re happy to share the Easter basket with Jelly Beans."Just Born spokesperson
“We’re happy to share the Easter basket with Jelly Beans," a spokesperson from Just Born, the parent company of Peeps, said.
The five most in-demand candies, from March 27 to April 10, 2022 were:
- Jelly Beans, 23%
- Peeps, 16%
- Cadbury Mini Eggs, 11%
- Sour Patch Kids, 9%
- Skittles, 8%
Pattern's data analysis team found inflation also hit Easter favorites in 2023.
However, it's not all bad news. For those looking to stuff their Easter baskets on a budget, certain candies have decreased in price, when adjusted for inflation, Pattern found.
The organization analyzed consumer demand and pricing data on Amazon in 2022 and 2023.