BETHLEHEM, Pa. — Every Tuesday, Chris Borick, director of the Muhlenberg College Institute of Public Opinion, sits down with LehighValleyNews.com politics reporter Tom Shortell for Lehigh Valley Political Pulse on WLVR.
They discuss the latest trends emerging from science-based polls to break down local, state and national campaigns and issues.
This week, the two talk about public opinion polling at a state and national level — and what that means to voters.
Ahead of former president Donald Trump and Vice President Kamala Harris's debate tonight, Borick and Shortell also discuss what debates aim to accomplish.
"We've come a long way from the Lincoln-Douglas showdowns of centuries ago," Shortell said.
Today, modern campaigns use debates "to reinforce positive attributes of your candidate," Borick said.
Political Pulse airs throughout the day Tuesdays on 91.3 WLVR. You can listen to an extended version of the conversation here, by clicking the listen button above.
